![]() You can tell that Future clearly has good taste in both tattoos and tattoo artists. The rapper’s tattoos feature many small details such as stars, flames,and stand alone letters (all presumably with some special meaning). While none of the rapper’s ink stands out to much on it’s own, the way his different designs are woven together is very impressive. The rapper has ink all over his body, including his neck, chest, and hands. Rapper Future has become known for his extensive collection of tattoos. Here are 12 rappers (in no particular order) with some of the best tattoos in the game. Some of these tattoos are pretty tame, while others are a little wilder.īut regardless of how crazy the tattoo may be, it always seems to fit the rapper’s personality. Not every instance of shock-value marketing begins as a deliberate act, Williams explaining that some controversy stems from real situations, but are misinterpreted by the media.It’s no secret that rappers love tattoos.Īlmost every rapper has at least one tattoo - from Lil’ Wayne to Post Malone. "Discuss with your management team to see the pros and the cons and how it will affect you because it can damage your character and you can lose endorsements," she said. "If you are a new artiste and you don't have anybody to propel your career like a Tommy Lee, Aidonia and a Bounty Killer, you are going to need shock value," Williams said. She also highlighted that the marketing strategy can cause serious brand damage if not executed properly. Some are freaked out, but they don't need to be freaked out because I am a shock-value artiste and I bring theatrics and provocativeness to dancehall," Alkaline said.Įntertainment manager/publicist, Keona Williams, who has worked with controversial artistes like Tommy Lee Sparta and Danielle D.I., says shock value is more beneficial to artistes who are seeking relevance in a music industry in which their brand is a scarce commodity. This is just something to captivate the interest of people and I think I have achieved that. everybody has their own stepping stone to success and I guess this happens to be mine. "You have like 10 million artistes in Jamaica, everybody claim that they are the baddest, so I think to distinguish myself from every other entertainers, why not just tat my eyes. You have to sit them down and examine how you are going to deal with the situation," Small told The Gleaner.ĭancehall artistes have always found outlandish ways to stimulate interest in their work, from Vybz kartel's skin bleaching and sex pictures to Danielle D.I.'s raunchy photo releases, and more recently, young artistes Mace and Alkaline claiming to have tattooed the sclera of their eyes for attention.Īlkaline, for instance, openly admitted to using shock-value marketing during an interview on TVJ's Entertainment Report. "Any good publicist will prepare clients. However, there are many artistes who need to be taught how to do damage-control interviews. He says some artistes have mastered the art of transforming negative news into something. ![]() Small also warned publicists to prepare clients for the repercussions of shock-value marketing. You also have to prepare yourself to be criticised by the people because you are putting yourself out there," he said. Whether you are promoting an album or a single, there must be an aim behind the shock value. A lot of people do it without a plan, but it's more beneficial if you know what your next step is. "It has a place, but there has to be a strategic plan behind it. These acts, like creating sex tapes, releasing nude pictures, bleaching, tattooing of the eye or public fights may pull the attention of the public. The publicist also pointed out that shock-value marketing can have serious negative implications on the career of an artiste if the strategy is taken too far, or if there is no underlining plan to capitalise on the publicity received from controversial acts. ![]() Sign up for The Gleaner’s morning and evening newsletters.
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